Saved event organizers 40% of the time spent on booth assignments and increasing Whova Registration buy-in by 2.2%.

Boosted adoption from 32% to an all-time high by delivering 10+ features that streamlined organizer workflows and filled product gaps.

Streamlined order management process for 300k+ daily active business owners to address failed-to-collect order issue.

Tested and validated the market fit of the AI-powered medical documentation tool designed for physicians.

Reducing driver-initiated cancellation rate by 12% through better waiting fee awareness.

Redesigned website information architecture and visuals for a more intuitive and engaging navigation experience.